Origin Destination

Origin-Destination (OD) studies are used to determine travel patterns of traffic in an area of interest for a period of time. While OD data are useful in different traffic planning projects, traditional data collection methods such as road-surveys or license plate matching are expensive and inefficient. Fortunately, Smats provides a cost-effective and efficient solution.

How It Works
Smats Bluetooth and Wi-Fi sensors can be used to collect OD data with a lower cost than using surveys or cameras. By setting up a network of sensors around the OD points of interest, Smats sensors use MAC address detection and matching to determine the travel origin and destination of individual drivers. The combination of Bluetooth and Wi-Fi detections also improves the sample size of the data, which is an important factor in OD studies.

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