Join our team of young entrepreneurs to make road mobility safer and more efficient! 

We offer dynamic careers and working environments for motivated and passionate individuals.

To apply, please send your resume to [email protected]

Job(s):

Product Marketing Specialist

Location: Ottawa

Key responsibilities:

  • Collaborate with product management and business development to develop company and product positioning and associated content messaging that resonate with our target buyer personas
  • Lead the digital marketing and overall communications strategy
  • Design, create, manage and execute strategic marketing campaigns
  • Market intelligence—be the expert on our buyers, who they are, how they buy and their key buying criteria
  • Build a competitive analysis to highlight SMATS competitive differentiation
  • Manage day-to-day social media strategic and tactical requirements for Facebook, LinkedIn, Twitter and YouTube to build SMATS presence and brand equity
  • Be responsible for managing SMATS public relations and media inquiries
  • Write and manage marketing content including promotional emails, newsletters, and other marketing collateral

Requirements:

  • 3 to 5 years of combined product marketing and digital marketing experience in B2B
  • Excellent writer, both marketing copy and training materials
  • Proficient in marketing applications such as CRM, Word Press
  • Proven ability to track, calculate and analyze metrics
  • Data driven skills, able to decipher what is –or isn’t—working
  • Must be a strong public speaker, comfortable in front of large, senior groups
  • Willing to travel to event and tradeshows in North America and Internationally
  • Expertise in blog writing, social media marketing and engagement, website management, and lead generation
  • Familiar with managing Google Analytics as well as Google, LinkedIn, and Facebook Advertising

Asset:

  • Experience with Graphic Design applications to generate quality contents and graphics